Journal
Short letters on composting, materials, and what we’re learning while building compostable packaging.
Latest entry
Why "eco-friendly" on a label means nothing
There's no FTC rule that defines "eco-friendly." There is one that defines "compostable." Here's how to read a compostable bag in ten seconds, and the four certifications that actually mean something.
"Plant-based" is one of the most misleading words on a bag. Here's what's actually inside a compostable bag (PLA, PHA, PBAT, TPS), how the blends work, and why certification matters more than feedstock alone.
A compostable bag is engineered for one of three very specific environments. Outside of them, it behaves a lot like a regular bag. Here's how to figure out which path you actually have.
A certified compostable bag in a landfill is just a slower piece of trash. Here is what's actually happening inside the cell, and why the system matters more than the material.
Two of the most confused words in sustainable packaging. One has a strict definition. The other has almost none. The difference is the difference between soil and landfill.